In July of 2004, Ana Lerario opened Fiftytwo showroom’s beautiful loft doors and established a welcoming and creative space. A forum in which designers can be fully represented, not only by the product they make, but also by the concept behind each brand. As the showroom distinguished itself as a premiere multi-brand destination and continued to flourish, Fiftytwo took on a partner and shareholder with Cotia – building out and cementing the financial backbone of the business.
Throughout the years, Fiftytwo has fostered the development of collections ranging from CFDA incubator finalists, to international industry darlings looking to expand into new markets. In doing so, Ana and her team have assembled a dynamic roster of complementary collections that tell a fresh story with every season, and realized a desired destination for buyers and press worldwide.